Privacy Cookies Policy | UK Bike Tours
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Privacy & Cookies Policy

S-Cape UK respects your privacy

The protection of your personal information is very important to us and we believe that you should know how we use it at all times. Our commitment to ensuring the privacy and security of your information is set out below.

References made to S-Cape UK include the brand UK Bike Tours. 

This Privacy Policy applies to all your dealings with S-Cape UK and governs data collection and its usage. By using our website and services, you consent to the data practices described in this statement. To learn about cookies, see the next tab below.



Depending on how you choose to interact with S-Cape UK, we collect personally identifiable information to allow us to provide our services as requested. Such information includes:

1.      Your name, address, date of birth, gender, email address, telephone numbers, postal address, medical and dietary information, passport details, travel insurance details and previous outdoor experience.

2.      Details of previous trips or events you have attended or enquired about.

3.      Information provided through our customer surveys.

4.      Your travel preferences and other details from your online interactions with us, including your use of our systems and services such as our website and/or social media pages, IP addresses.

5.      Any additional information collected and provided by your travel agent or other third party websites you may book our trips through.



When making an enquiry or booking a trip, we hold certain information so that we can transact your request. 

You may supply your information when making an enquiry on our website, sending us a direct email, providing information over the phone, interacting with our social media channels, our various social media channels, at third party events, through market research, or by supplying your information to a travel agent or online affiliate who you utilise. We update your information where possible to ensure we fulfil your requests accurately. 

When you visit our website we collect certain information, such as your IP address, device information, site visit history via the use of cookies. We also track a visitor’s behaviour on our website to help provide us with analytical insights and tailored marketing campaigns. You can review our Cookie Policy further below.



S-Cape UK collects and uses your personal information to ensure we can fulfil your requests and to provide a more personalised experience. This can include: 

  • Providing the relevant requested trip information either online or through the post. 
  • Providing trip documentation once booked either online or through the post.
  • To fulfil your booking by updating our partners with personal information such as medical or dietary information and COVID-19 Vaccination status so they can operate the trip safely, providing information to local authorities to secure relevant permits required for your trip, or liaising with insurers or your emergency contacts in case of an emergency.
  • Registering you for an information evening or special event.
  • Where you have requested us to book additional pre or post tour services, we will provide your full name, date of birth and when it is required, your passport details, to providers of these services. 

We may also use your information to market relevant products and events that we believe you may be interested in by way of:

  • Sending tailored emails or postal communication (which you can always opt-out of). 
  • Remarketing ads on social media or the wider internet.



Sharing your information is required to fulfil your booking or enquiry. 

  • We do not sell or trade any of your personal information collected. 
  • We will only share your information with suppliers who require it to fulfil your booking. We have no control over how these suppliers hold or utilise your personal information. 
  • We may operate competitions from time to time where you will be asked if you are happy to share your information with a third party partner. That third party will be clearly identified on the competition material. In such cases, if you give clear consent for your information to be shared we will do so. 
  • We may share information with external market research companies for research purposes only. They will not be authorised to hold your information for any other purpose.



If you have opted to receive enewsletter communications from us and at a later stage change your mind, you may at anytime remove yourself from that email distribution list by; 

  • Clicking the ‘unsubscribe’ link at the bottom of every email, or by
  • Forwarding the email you received to the company email address advertised at the bottom of the email you received.



The S-Cape UK websites may contain links to other websites. Please be aware that when you click on one of these links, you are entering another website. We encourage you to read the privacy statements of these linked websites as their privacy policy may differ from ours.



If you would like to verify or change the data we have received from you, please contact S-Cape UK. Please note that you will need to verify your identity before we can disclose the information we hold. 



You have the right to ask us not to process your personal identifiable data for marketing purposes. We will inform you before collecting your personal identifiable data if we intend to use this data for such purposes. To exercise your right, send an email to info@s-cape.co.uk.



S-Cape UK provides a safe and secure e-commerce environment. We protect the security of your credit card data with the following measures:

  • We do not store your credit card details on any of our servers. 
  • We use PCI compliant payment gateways to provide a secure, encrypted environment for the authorisation of credit card and charge card transactions between your browser and our financial institution.



If you have a complaint regarding our practices and believe your privacy has been compromised or breached you must direct your complaint in writing to us.

The S-Cape UK websites use "cookies" to help you personalise your online experience and communications from us. One of the primary purposes of cookies is convenience features to save you time. You have the ability to accept or decline cookies.

This Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on our website, your choices regarding cookies, and further information about cookies.



A cookie is a small text file that is placed on your hard disk via your web browser by the website or web page you visit. The file is stored in your web browser and allows our website or a third party to recognise you with next visits to make these next visits easier and the website more useful to you.

Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain (website) that issued the cookie to you.

Cookies can be ‘persistent’ or ‘session’ cookies. Persistent cookies remain in your browser until you remove them, session cookies only last for the duration of your website session.



In order to continually improve our website and ensure its relevance to our viewers, we collect anonymous clickstream information from every visitor via the use of cookies. This may include pages viewed, date, time, browser type, device used and IP numbers that determine domain type and geographic region. Learn more about cookies here or here.



Session cookies: These are used to maintain our link to you as you move throughout the site. These cookies are automatically cleared when you close your browser. They are also used to identify if you have logged in and to maintain that login.

Permanent cookies: We do not currently use permanent or persistent cookies, however third party services that we use may set cookies that persist after closing the browser. Examples of those services include but are not limited to Google, Youtube, Facebook, Yahoo, Instagram, Twitter, LinkedIn, AddThis, Adroll etc. These are almost exclusively for online advertising.

Third party cookies: A third-party cookie is one that is placed on a user's hard disk by a website from a domain other than the one a user is visiting. We do not use third party cookies at all and suggest that you consider disabling them in your browser.



You will be able to navigate our site without cookies enabled. You will also be able to book trips and submit forms, however you will not be able to log in to view and manage your account.

If you would like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser or click here to learn how to disable cookies. To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout.

Learn more about Facebook's cookies

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.



If you have accepted a cookie from a site and later wish to remove it, you can click here to learn how to do this. Warning: depending on the process followed, removing cookies may remove all cookies from all sites ever visited which may be an unwanted result.



You can learn more about cookies on the ICO (Information Commissioner’s Office) website: https://ico.org.uk/for-the-public/online/cookies/.


S-Cape UK and UK Bike Tours have our registered office at 20 Wild Boar, St Luke’s Road, Kirkby Stephen, Cumbria, United Kingdom. You can reach us by phone at +44 (0)1768 807617 or email at info@s-cape.co.uk



S-Cape UK welcomes the European Union’s GDPR (General Data Protection Legislation) and Privacy Amendments (Private Sector) Act 2000 (and the subsequent amendments to this Act) and the 10 Privacy Principles that the Act introduces.

If you have any queries, concerns or comments about our Privacy Policy, please get in touch.



S-Cape UK will occasionally update this Privacy and Cookies Policy to reflect company and customer feedback. S-Cape UK encourages you to periodically review this page to be informed of how S-Cape UK is protecting your information.

Last updated: 14 December 2021


UK Bike Tours uses cookies to manage the website, to show you personalized content and to manage business goals. Below you can find more information on how we use cookies. You can accept all cookies, select them individually or reject them all. To learn more about our cookie policy, you can visit the dedicated page at any time.